{"title":"PRIMARY EFFECT","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA conceptual play on the \u003c\/span\u003e\u003cspan\u003ePrimacy Effect\u003c\/span\u003e\u003cspan\u003e—a cognitive bias in which we form a strong initial impression before later information arrives, or familiarity dulls perception—the collection explores a parallel in \u003c\/span\u003e\u003cspan\u003eprimary colors\u003c\/span\u003e\u003cspan\u003e. Just as information retention decreases over time, hues shift in potency as light changes throughout the day. An early morning red is burnished by late afternoon; the blue of a daytime pool takes on an artificial yellow glow by nightfall.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn an increasingly saturated visual landscape, the question of how color holds attention becomes harder to answer. Contrary to the primacy effect, it is time itself that makes color \u003c\/span\u003e\u003cspan\u003emore\u003c\/span\u003e\u003cspan\u003e memorable. The collection features colorways such as: Pool Party, Lawn Games, Sunburn, and Night Swim —named for the moments they inhabit rather than the colors they contain. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach exists as a kind of static memory, a snapshot of the day at its most sensory and most vivid, designed to linger with the strength of a first impression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0451\/4345\/7950\/collections\/01_TheLawns_PrimaryEffect_01_Outdoor_pa_horizontal.jpg?v=1783437854","url":"https:\/\/thelawnsco.com\/collections\/primary-effect.oembed","provider":"The Lawns","version":"1.0","type":"link"}